Client
Square EU
Category
[Art direction]
[Creative direction]
Year
02.2024
Square launched in Europe, but brand awareness remained modest. The objective was to develop four distinct testimonial landing pages featuring European sellers to boost sign-ups for Square Point of Sale. Each business, operating in France, Ireland, and Spain, underwent dedicated on-site photoshoots with seller interviews. These interviews were strategically integrated into the landing pages as pull-quotes, summaries, and value propositions. This project highlights Pane Vivo, a bakery in France.
Creative direction, art direction and web design, Aubrey Emlyn; Copywriting and AD support, Rebecca Skinulis; Production Company, Big Style Media; Producer/PM, Kristen Rose