The main goals with this project was to establish a unique brand identity in a competitive market; create a visual language that conveys professionalism, sophistication, and trustworthiness; and, develop design elements that resonate with potential clients and architects. The tall, narrow custom typeface used in the logo emulates a stand of trees, which is in intentional contrast to the smaller x-height of the body font used throughout the marketing materials.

The results were increased brand recognition, enhanced credibility, and improved client acquisition. The revamped digital presence, including the website and print collateral, effectively communicated Stand Contracting's value proposition as a trusted partner for high-value projects, resulting in an uptick in client inquiries and project opportunities.