Square recently launched its presence in Europe, but brand awareness was still modest. The objective was to develop four distinct testimonial landing pages featuring European sellers, aimed at boosting sign-ups for Square Point of Sale.

Each business, spanning France, Ireland, and Spain, underwent dedicated on-site photoshoots accompanied by seller interviews. These interviews were strategically integrated into the landing pages as pull-quotes, summaries, and value propositions.

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Production — Big Style Media House
Creative direction — Aubrey Emlyn
Art direction and design — Aubrey Emlyn
Copywriting — Rebecca Skinulis